Pretend Foundry is the in-house type foundry of Fuzzco, founded as a creative outlet (no specific launch date given) where all fonts are dreamed, designed, and produced by Fuzzco’s team. Its catalog features names inspired by local landmarks—typefaces like Easley (a quirky everyday sans), Folly (a compact, ballooning display face born during quarantine), Chalmers (a multi-style homage to karaoke-lit streets), Broad (a versatile grotesque/geometric hybrid), Benson (looping display inspired by Portland fountains), Puget (a rounded sans with soft ink-traps), and the architectural Monolita, rooted in Mayan and Aztec influences. The foundry serves no external clients—it’s a playground for internal experimentation—but stands out for its narrative-driven, place-based naming and design, and for being home to the “Font Builder™” tool that makes type creation a collaborative studio experience.