Playtype is a Copenhagen-based type foundry founded in 2010 by Danish designer Jonas Hecksher, emerging from the e‑Types studio to specialize in both retail and bespoke typefaces. Over its 20+ years, the foundry has released celebrated retail families—like Publish, Symphony, Rialta, DS 737—and delivered custom type for high-profile clients including LEGO, Fritz Hansen, Bang & Olufsen, MobilePay, Copenhagen Municipality (KBH Sans), and the global music‑for‑climate initiative Sounds Right. Playtype’s work is distinguished by its bold Scandinavian aesthetic, typographic storytelling, and expressive functionality—its custom fonts often feature playful variables, human energy, and unique voice that elevate brand identity.