Order is a design studio and type foundry founded in 2015 by Jesse Reed and Hamish Smyth. Based in New York City, Order is known for its minimalist and functional design approach, often focusing on identity systems, typefaces, and editorial design.
Among their notable works are the identities for MoMA (Museum of Modern Art), Herman Miller, and The Washington Metropolitan Area Transit Authority (WMATA). They have also developed custom typefaces and branding systems for various clients, including Ji Park, Munson, and the Giancarlo DiTrapano Foundation for Literature & the Arts.
A unique aspect of Order is their commitment to archival design and the revival of historical design practices. This is evident in their project "Second Hand," a book that explores the design history of the New York City subway system, showcasing their dedication to preserving and reinterpreting design heritage.